How did this program get started?

The United Nations Convention on the Rights of the Child tells us that we must do everything we can to protect children from violence. Most of the physical and emotional violence that children experience happens when parents are trying to punish them. So to prevent violence, we must help parents move away from punishment and toward solutions that don’t put their children’s safety and development at risk.

Many parents around the world are looking for ways to teach their children without hurting them, physically or emotionally. But they often feel that they don’t know what to do.


Save the Children Sweden, an international non-governmental organization, set out to help parents make the shift from punishment to teaching. They partnered with Dr. Joan Durrant, a Child-Clinical Psychologist and Professor at the University of Manitoba. Together, they developed an approach to parenting that gives parents clear guidance on discipline while respecting children’s rights to protection.

The book for parents was first published in Asia in 2007. It has since grown into a program that has resonated with parents and practitioners around the globe.